Brenda Mead

Brenda Mead

Executive Director

Brenda Mead joined the VCC staff as Executive Director in February 2016. Recognized as our 2015 Volunteer of the Year, she's been active in VCC for some time.  She brings skills and experience from a 40-year … Read More →


Sara Hollberg

Sara Hollberg

Programs Manager

In 1990, Sara Hollberg, AICP, helped to found the Valley Conservation Council (VCC), guiding its public policy since that time. She has produced many of the VCC’s key educational materials including Better Models for Development in … Read More →


Genevieve Goss

Genevieve Goss

Upper James Program Manager

Genevieve Goss has worked for the Valley Conservation Council (VCC) for two decades, primarily focused on the southern counties in its 11-county service area. As a long-standing educator, Genevieve reaches out to farmers, foresters, businesspeople, representatives … Read More →


Faye Cooper

Faye Cooper

Executive Director Emerita

Faye Crawford Cooper, an Augusta County native, has been dedicated to the field of land conservation and natural resource protection for more than 30 years. In the 1980s, serving as Director of Stewardship with the Virginia … Read More →


Join Our Mailing List


Contact Us:

Valley Conservation Council
17 Barristers Row
Staunton, VA 24401
Phone: 877.216.1782
[email protected]

Upcoming Events

  1. Kites & Critters 2017, A Day at Bells Lane

    23 April 2017 @ 1:00 pm - 5:00 pm